- After image: Mind-altering marketing by John Grant, 2003
- Agequake by Paul Wallace, 2001
- All marketers are liars by Seth Godin, 2005
- Blur by Stan Davis and Christopher Meyer, 1998
- Branded by Alissa Quart, 2003
- Bringing new products to market by John A. Hall, 1991
- CoolSearch by Jean Lammiman and Michel Syrett, 2004
- Corporate religion by Jesper Kunde, 2002
- Free prize inside: The next big marketing idea by Seth Godin, 2000
- Funky business by Jonas Ridderstrale and Kjell Nordstrom, 2000
- How to make brilliant stuff that people love...And make big money out of it by Patrick W. Jordan, 2002
- Karaoke capitalism by Jonas Ridderstr?le and Kjell Nordstr?m, 2004
- Marketing management by Philip Kotler & Kevin Lane Keller, 2006
- Marketing management by Philip Kotler, 2000
- Myths about doing business in China by Harold Chee with Chris West, 2004
- Natural capitalism by Paul Hawken et al, 2000
- On globalization by George Soros, 2002
- Once a customer, always a customer by Chris Daffy, 2001
- Real time by Regis McKenna, 1997
- Relationship marketing by Regis McKenna, 1992
- Remote viewing and sensing for managers by Tim Rifat, 2003
- Right side up by Alan Mitchell, 2001
- Smart retail by Richard Hammond, 2003
- Smarter pricing by Tony Cram, 2006
- Strategic marketing for educational institutions by Philip Kotler and Karen Fox, 1995
- Ten deadly marketing sins by Philip Kotler, 2004
- The myth of excellence by Fred Crawford and Ryan Mathews, 2001
- The new marketing by Malcolm McDonald and Hugh Wilson, 2002
- The philosophy of branding by Thom Braun, 2004
- The relationship-based enterprise by Ray McKenzie, 2001
- The soul of the new consumer by David Lewis and Darren Bridger, 2000
- The tipping point by Malcolm Gladwell, 2003
- The trusted advisor by David Maister, Charles Green and Robert Galford, 2002
- Tomorrow's competition by Mack Hanan, 1993
- Unleashing the ideavirus by Seth Godin, 2002
- Why we buy by Paco Underhill, 2003
