Ashridge

Virtual Learning Resource Centre

The Cultural Gaffes Pocketbook

Pocketbook cover

by Angelena Boden

An increasing number of people are travelling to Britain for business and recreation. The Cultural Gaffes Pocketbook explains - for the nationalities covered (North America, Western/Eastern Europe, Middle/Far East and India) - how to look after overseas guests and understand their expectations, likes and dislikes. Japanese guests, for example, should not be booked into a hotel room that bears the number four and Muslims prefer a shower to a bath. In the Middle East avoid making direct eye contact for too long and in Korea don't touch your nose. Whether you work in the hotel and leisure industries, or have overseas customers visiting you on business, this pocketbook will improve the quality of your customer care.

The Cultural Gaffes Pocketbook – pdf format (0.7MB)